JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Sustainability Reporting by Universities: A Separate Category Within the Balanced
Scorecard Based on Key Drivers Through a Mapping Strategy
Author(s): Charles J. Pineno
Citation: Charles J. Pineno, (2011) "Sustainability Reporting by Universities: A Separate Category Within the Balanced Scorecard Based on Key Drivers Through a Mapping Strategy," Journal of Strategic Innovation and Sustainability, Vol. 7, Iss. 2, pp. 122 - 134
Article Type: Research paper
Publisher: North American Business Press
This paper presents background information on the Sustainability Concept, Global Reporting Initiative and the Balanced Scorecard. The sustainability reports of four universities are considered with the University of North Carolina’s sustainability report compared with the other three universities. The goals of University of North Carolina are integrated into the illustration by adding a fifth category to the Balanced Scorecard. The procedure is critiqued as to advantages and disadvantages of the integration procedure. The key drivers are basically the “Voice of Society” that is an aggregation of the concerns of the many stakeholders that make up the civic communities at the local, regional and national levels. The mapping strategy consists of simultaneous, complimentary themes that are incorporated in at least one of the original balanced scorecard categories.