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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
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Nonis-Hudson-Hunt (p. 95-106)


How does Creativity Complement Today’s Currency of Innovation?

Author(s): Tyler Lewis, Geoffrey A. Wright

Citation: Tyler Lewis, Geoffrey A. Wright, (2012) "How does Creativity Complement Today’s Currency of Innovation?," Journal of Strategic Innovation and Sustainability, Vol. 7, Iss. 3, pp. 9 - 15

Article Type: Research paper

Publisher: North American Business Press


In this article the authors discuss the definition of innovation, its associated process, and related
measurement tools. The definition of innovation is a process of creativity leading to something highly
useful and novel. The purpose of this article is to define the difference between creativity and innovation,
outline the process of innovation, and discuss measures of innovation. Our research suggests that
creativity is a subcomponent of the innovation process, and is focused on divergent ideas. Whereas the
purpose of innovation is to use divergent ideas towards a convergent solution that is both highly novel
and useful.