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Stasio (p. 47-56)
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Sustainable Minded Entrepreneurs: Developing and Testing a Values-Based Framework

Author(s): Mark A. Gagnon

Citation: Mark A. Gagnon, (2012) "Sustainable Minded Entrepreneurs: Developing and Testing a Values-Based Framework," Journal of Strategic Innovation and Sustainability, Vol. 8, Iss. 1, pp. 9 - 25

Article Type: Research paper

Publisher: North American Business Press


In this multi-method work I begin to explore the core values that drive sustainable minded entrepreneurs. Findings from qualitative research with 29 entrepreneurs and a review of the management literature indicate several values that sustainable entrepreneurs may commonly possess. The emergent sustainable values of continuous improvement, frugality, holistic cognition and morality are then empirically evaluated using a sample of 305 students. Further I examine the relationships of these values with three proposed correlates of sustainable attachment. The findings indicate the relatedness of these values to each other and three modes of sustainable attachment except for the value of continuous improvement.