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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
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Examining the Changing Sustainability Mindset in Practice

Author(s): Eric G. Kirby, Susan L. Kirby

Citation: Eric G. Kirby, Susan L. Kirby, (2020) "Examining the Changing Sustainability Mindset in Practice," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 4, pp. 128-137

Article Type: Research paper

Publisher: North American Business Press


This research explores the mindset among business executives concerning sustainability. Interviews were conducted in two rounds over eight years with non-profit hospice care executives. They were asked about their organization’s sustainability efforts. Drawing on institutional and systems theories, it is predicted that a gradual change in their mindset will be observed. In the first round all executives thought of sustainability only in long-tern financial terms. Eight years later their views had changed to include social elements of sustainability. As hypothesized, a slow change in executive mindset is occurring, however it is also being offset by ever-increasing short-term financial pressures.