JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Examining the Changing Sustainability Mindset in Practice
Author(s): Eric G. Kirby, Susan L. Kirby
Citation: Eric G. Kirby, Susan L. Kirby, (2020) "Examining the Changing Sustainability Mindset in Practice," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 4, pp. 128-137
Article Type: Research paper
Publisher: North American Business Press
This research explores the mindset among business executives concerning sustainability. Interviews were conducted in two rounds over eight years with non-profit hospice care executives. They were asked about their organization’s sustainability efforts. Drawing on institutional and systems theories, it is predicted that a gradual change in their mindset will be observed. In the first round all executives thought of sustainability only in long-tern financial terms. Eight years later their views had changed to include social elements of sustainability. As hypothesized, a slow change in executive mindset is occurring, however it is also being offset by ever-increasing short-term financial pressures.