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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 


Being Boutique in a Hotel Cluster: The Benefits and Threats of Agglomeration

Author(s): Yang Zhang

Citation: Yang Zhang, (2020) "Being Boutique in a Hotel Cluster: The Benefits and Threats of Agglomeration," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 4, pp. 43-54

Article Type: Research paper

Publisher: North American Business Press


Drawing on the agglomeration and hotel management literature, this paper identified the benefits, threats and opportunities of being boutique in a hotel cluster. According to the literature on agglomeration, firms that pursue differentiation strategies are more likely to enjoy the benefits of agglomeration rather than suffer from the threats of agglomeration . Being boutique is a classic differentiation strategy in the hotel business. The rise of Airbnb threatens the operational model of a boutique hotel. The author proposes strategic human resource management may allow the boutique hotel to enhance its differentiation advantage by pairing unique features with superior service.