JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
How Sustainability Crept Out of the Black Box:
The Case of the Evangelical Lutheran Church of Finland
Author(s): Timo J. Santalainen, Irene Erkko
Citation: Timo J. Santalainen, Irene Erkko, (2020) "How Sustainability Crept Out of the Black Box: The Case of the Evangelical Lutheran Church of Finland," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 1, pp. 134-145
Article Type: Research paper
Publisher: North American Business Press
This paper describes how sustainability thinking crept out of the black box into the spotlight by the power and persistence of a growing cadre of internal outlier activists in the Evangelical Lutheran Church of Finland. Discussion, even arguing, on linkage of sustainability with the core values of the church boosted energy and insight needed for defining an ambitious strategic intent of becoming a trailblazer in society in sustainability thinking and actions. Over a period of three decades internal activists reinforced by external volunteers developed numerous independent strategic initiatives that gradually brought sustainability into an integral part of mainframe strategic agenda.