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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
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Nonis-Hudson-Hunt (p. 95-106) 


Are Subscribers Cutting their Subscriptions in the Telecommunications Industry?

Author(s):  Johannes H. Snyman, Debora J. Gilliard

Citation: Johannes H. Snyman, Debora J. Gilliard, (2018) "Are Subscribers Cutting their Subscriptions in the Telecommunications Industry?," Journal of Strategic Innovation and Sustainability, Vol. 13, Iss. 4, pp. 118-130

Article Type: Research paper

Publisher: North American Business Press


This paper researches the cord cutting phenomenon occurring in the telecommunications industry. An analysis of changes in the number of subscribers of telephone, satellite TV, voice, cable, and broadband companies has been compiled. Some of the reasons that cord cutting is occurring include increasing prices of services, new technology that provide multiple ways to obtain services, changes in viewing habits, and government policy changes. A discussion about the future of the industry suggests that live content TV and 5G technology will further impact the number of subscribers.