JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Communication Barriers to Innovation Diffusion in the Context of E-technology Within Universities: A Synthesis of Case Studies
Author(s): Rochelle R. Daniel
Citation: Rochelle R. Daniel, (2018) "Communication Barriers to Innovation Diffusion in the Context of E-technology Within Universities: A Synthesis of Case Studies," Journal of Strategic Innovation and Sustainability, Vol. 13, Iss. 3, pp. 38-53
Article Type: Research paper
Publisher: North American Business Press
The purpose of this Rapid Evidence Assessment study was to examine communication problems that hinder innovation in universities. One of the challenges managers face today in universities is managing the implementation of innovations in their organizations. Managers must not ignore communication problems that can hinder innovation. Ten case studies were examined, using the lens of Rogers’ diffusion of innovations and Moore’s chasm, to answer the research question, what are communication problems that act as barriers to hinder innovation diffusion in universities? Four themes of communication barriers were found to hinder innovation in universities.