Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 


Fronius USA – Inverting Sustainable Energy into 24 Hours of Sun

Author(s): Stephanie D. Trendowski, Joseph Trendowski, James M. Stuck

Citation: Stephanie D. Trendowski, Joseph Trendowski, James M. Stuck, "Fronius USA – Inverting Sustainable Energy into 24 Hours of Sun," Journal of Strategic Innovation and Sustainability, Vol. 13, Iss. 1, pp. 84-93

Article Type: Research paper

Publisher: North American Business Press


The primary subject matter of this case concerns the changing landscape of consumer energy needs. It focuses the application of alternative technologies and fuel sources to work towards a sustainable energy source; a 24-Hour Sun. Secondary issues examined include collaborative efforts with other organization to move a mission forward. This case is designed to be taught in one to one and one-half hours. It has a difficultly level of three; junior level. It is expected to take about an hour of outside preparation by students. Case information was gathered from public information and personal interviews at Fronius USA Headquarters.