Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


A Further Strategic Move to Sustainability—A Case Study on IKEA

Author(s): Danielle Elizabeth Cosmo, Kun Yang

Citation: Danielle Elizabeth Cosmo, Kun Yang, "A Further Strategic Move to Sustainability—A Case Study on IKEA," Journal of Strategic Innovation and Sustainability, Vol. 12, Iss. 2, pp.39-47

Article Type: Research paper

Publisher: North American Business Press


IKEA, a giant furniture company, has engaged in sustainability practices and reached substantial
achievement. However, we found that there are several aspects of sustainability that IKEA can work to
reduce ecological footprint and stay as a strong and unique leader in sustainability in the furniture
industry. Our paper firstly reviews IKEA’s current sustainability practices, followed by the literature
review on other furniture companies’ sustainable approaches of selecting and using raw materials. We
found that IKEA could make sustainable transitions in materials to reduce their environmental impact
and make strategic investments to maintain its leadership in industry. Solutions, implementation, and
possible impediments are discussed.