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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Before the Attack: A Typology of Strategies for Competitive Aggressiveness

Author(s): Jeffrey E. Stambaugh, Andy Yu, Alan J. Dubinsky

Citation: Jeffrey E. Stambaugh, Andy Yu, Alan J. Dubinsky, (2010) "Before the Attack: A Typology of Strategies for Competitive Aggressiveness," Journal of Management Policy and Practice, Vol. 12, Iss. 1, pp. 49 - 63

Article Type: Research paper

Publisher: North American Business Press


We argue that a firm’s competitive actions should flow from a strategy. Yet, the issue of strategy has
seemingly been ignored in the competitive dynamics literature. To address that gap, we distinguish
between the logics of innovativeness and competitive aggressiveness and build the foundation for a
competitive strategy by outlining the economic mechanisms of competitive action that lead to superior
performance. Drawing on the resourced-based view of the firm we develop three resource-based attacks
that may be used by competitively aggressive firms. Using this foundation, we derive a typology of
strategies that use competitive actions to achieve sustained competitive advantage.