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Tri-Mode Systems: Continuity Issues in a Lifestyle Business Case Study

Author(s): Eric Nelson, Heather Loomis, Gregory Bendorf

Citation: Eric Nelson, Heather Loomis, Gregory Bendorf, (2012) "Tri-Mode Systems: Continuity Issues in a Lifestyle Business Case Study" Journal of Management Policy and Practice, Vol. 13, Iss. 1, pp. 26 - 38

Article Type: Research paper

Publisher: North American Business Press


Tri-Mode Systems, Inc., is a successful manufacturer of Start/Stop Control Units for industrial
applications. The owner, Del Gouldsmith, sees Tri-Mode as his life’s work; but as he enters his seventies,
he has to determine his next business step. This case chronicles Tri-Mode through the years of inception,
growth, decline, revival, re-growth, and retrenchment– a running example of a business’ growth cycle.
Students answer fundamental questions dealing with business strategy formulation and the future of Tri-
Mode: Mission, Vision, Goals, SWOT, and strategy development and implementation. As an introductory level case in strategy, it provides insight into lifestyle businesses.