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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
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The Road Ahead: Micro Enterprise Perspectives on Success and Challenge Factors

Author(s): Michael Monahan, Amit Shah, Martha Mattare

Citation: Michael Monahan, Amit Shah, Martha Mattare, (2011) "The Road Ahead: Micro Enterprise Perspectives on Success and Challenge Factors," Journal of Management Policy and Practice, Vol. 12, Iss. 4, pp. 113 - 125

Article Type: Research paper

Publisher: North American Business Press


The United States and the world at large are currently trying to recover from a housing bust and a financial meltdown. Small businesses, with their creativity and innovation, have the potential to reverse the course for any economy. The largest percentages of entrepreneurs are micro enterprises which may hold the key to economic revitalization. This study focused on the success and challenges facing these emerging businesses. The study found several interesting and statistically significant differences based on gender, ethnicity, sales volume, years in operation and type of business. Not surprisingly, given the current economic malaise, the national economy was perceived to be both the most important success and challenge factor. Perhaps most surprising was healthcare which was ranked fifth. The study emphasizes the importance of entrepreneurship to any economy, especially the United States, in their revitalization efforts.