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Enotourism as a Form of Activating Rural Areas
(On the Basis of the Province of Podkarpackie)

Author(s): Wiesława Kuźniar

Citation: Wiesława Kuźniar, (2012) "Enotourism as a Form of Activating Rural Areas (On the Basis of the Province of Podkarpackie)," Journal of Management Policy and Practice, Vol. 13, Iss. 4, pp. 117 - 120

Article Type: Research paper

Publisher: North American Business Press


This study encompasses selected issues connected with the development of wine tourism in the province of Podkarpackie. Its development is based on wine production which has been of greater and greater importance in Poland. Wine tourism defined as enotourism provides the opportunities of local development, especially for the areas of natural predispositions to wine making. The example of such a region is the province of Podkarpackie, which has been playing a significant role in the revival of Polish contemporary wine making. In recent years, many initiatives been observed, including marketing ones, stimulating development of enotourism in the studied region.