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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
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Rethinking the Case Method

Author(s): Giles Jackson

Citation: Giles Jackson, (2011) "Rethinking the Case Method" Journal of Management Policy and Practice, Vol. 12, Iss. 5, pp. 142 - 164

Article Type: Research paper

Publisher: North American Business Press


The case method was introduced into business education almost a century ago with the assumption that to
be effective, learning must reflect actual practice. This paper argues that the case method rests on an
outdated model of decision-making, one better suited for the simple and relatively stable environments of
the post-war era. To regain its relevance and value, a fundamental rethinking of its purpose, theoretical
underpinnings, and means of production is required. This is the impetus for Case 3.0, a nascent social
enterprise whose aim is to build entrepreneurial capacity, both in the classroom and out in the field.