JOURNAL OF MANAGEMENT POLICY AND PRACTICE
Retail Health Clinics: Sustain or Close? A Case Study
Author(s): Patrick M. Hermanson, Steven D. Berkshire, Larry Leaming, Neill Piland
Citation: Patrick M. Hermanson, Steven D. Berkshire, Larry Leaming, Neill Piland, (2013) "Retail Health Clinics: Sustain or Close? A Case Study," Journal of Management Policy and Practice, Vol. 14, Iss. 6, pp. 37 - 41
Article Type: Research paper
Publisher: North American Business Press
The operation of retail health clinics is a challenging endeavor for most healthcare professionals.
Typically, healthcare professionals are not trained in retail sales or marketing, have little or no exposure
to the critical success factors related to retail sales, and generally have difficulty in adapting what they
know about healthcare management to the retail setting. This case study is an opportunity for healthcare
practitioners and students to understand the unique characteristics and challenges of operating a unique
aspect of primary care in the retail setting.