Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Constructing Culturally Competent Website for International
Business Programs

Author(s): Mary Goebel-Lundholm, Catherine Reid

Citation: Mary Goebel-Lundholm, Catherine Reid, (2011) "Constructing Culturally Competent Website for International Business Programs," Journal of Management Policy and Practice, Vol. 12, Iss. 2, pp.142 - 150

Article Type: Research paper

Publisher: North American Business Press


Research indicates cultural markers used in web design as important for effective transmission and
understanding of desired message. Better than localization strategies which focus on specific countries
and languages, the culturally competent website is easily reachable and comprehensible to international
audiences. Using previously identified effective web design criteria accompanied by cultural markers; the
paper evaluates two International Business Program web sites to determine effectiveness of message
transmittal and if determined to be necessary, make recommendations for improvement.