Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Shape Up or Ship Out: Performance Management at Community Hospital

Author(s): Mark D. Fulford

Citation: Mark D. Fulford, (2011) "Shape Up or Ship Out: Performance Management at Community Hospital," Journal of Management Policy and Practice, Vol. 12, Iss. 3, pp. 37 - 40

Article Type: Research paper

Publisher: North American Business Press


One of a manager’s primary responsibilities is to effectively manage the performance of each direct
report. Unfortunately, many managers do not take this responsibility seriously or devote sufficient effort
into increasing their skills in this area to ensure more effective outcomes. This manuscript outlines an
actual incident involving a manager’s attempts to influence the performance of a direct report.
Facilitator’s notes as well as an Epilogue are included. This critical incident can be used as a discussion
tool or role-play exercise in corporate training or academic classroom environments.