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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS


Internal Communication at DaimlerChrysler South Africa: A Qualitative
Perspective on Two-Way Symmetrical Communication and
Internal Marketing


Author(s): Elanie Steyn, TFJ (Derik) Steyn, Mariéke van Rooyen

Citation: Elanie Steyn, TFJ (Derik) Steyn, Mariéke van Rooyen, (2011) "Internal Communication at DaimlerChrysler South Africa: A Qualitative Perspective on Two-Way Symmetrical Communication and Internal Marketing" Vol. 5, Iss. 4, pp. 131 - 144

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This article investigates internal communication at DaimlerChrysler South Africa (DCSA) from a twoway
symmetrical model of internal communication and internal marketing perspective. Results show that,
for DCSA to improve effective internal communication and corporate efficiency, it needs to adjust its
corporate culture and nature of internal communication according to the principles of both two-way
symmetrical communication and internal marketing.