JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Factors Influencing Export Intermediaries’ Competitive
Strategies and Performance: A Conceptual Paper
Author(s): Nor Shahrul Nizam Bin Muhamad Nor
Citation: Nor Shahrul Nizam Bin Muhamad Nor, (2011) "Factors Influencing Export Intermediaries’ Competitive
Strategies and Performance: A Conceptual Paper" Vol. 5, Iss. 4, pp. 145 - 153
Article Type: Research paper
Publisher: North American Business Press
Export performance has been extensively studied from the perspective of manufacturers and SMEs
product strategies in foreign markets, with recent attention toward the importance of export/import
intermediaries of service industry. In order to sustain competitiveness and enhance future performance, a
competitive strategy that parallels with markets globalization and technology advancement is required.
This paper will focus on the internal forces that determine the competitive strategy and performance,
moderated by external environments.