Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Managers and the Mobile Device: M-Learning and M-Business—Implications for the
United States and China


Author(s): Lisa Kahle-Piasecki, Chao Miao, Sonny Ariss

Citation: Lisa Kahle-Piasecki, Chao Miao, Sonny Ariss, (2012) "Managers and the Mobile Device: M-Learning and M-Business—Implications for the United States and China," Vol. 6, Iss. 1, pp. 56 - 68

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The use and abundance of mobile devices in the workforce, both company issued and personally owned
has exploded worldwide. The propagation of the smartphone has led companies to consider how
conducting mobile or m-business can improve their organization by increasing the productivity and
efficiency of the workforce. This paper will explore and compare the current usage of smartphones in
United States and Chinese businesses, the advantages and disadvantages of mobile learning and mobile
business and the manager’s part in overseeing their use by employees while understanding the security
risks of the devices and protecting company data.