JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
How Do Entrepreneurs Use Social Media?
Author(s): Antonina A. Bauman
Citation: Antonina A. Bauman, (2020) "How Do Entrepreneurs Use Social Media?," Journal of Marketing Development and Competitiveness, Vol. 14, Iss. 2, pp. 40-48
Aricle Type: Research paper
Publisher: North American Business Press
The role of social media in business growth is important as social media helps to spread information exponentially very quickly at a relatively affordable cost. However, entrepreneurs are struggling with how to utilize the potential of social media in an efficient way. This paper investigates how small businesses use social media. Results and conclusions would help entrepreneurs to develop their companies’ dynamic capabilities.