JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Key Components of Tourism Destination Development
Author(s): Janet Ratliff, Michelle B. Kunz
Citation: Janet Ratliff, Michelle B. Kunz, (2020) "Key Components of Tourism Destination Development," Journal of Marketing Development and Competitiveness, Vol. 14, Iss. 1, pp. 48-56
Aricle Type: Research paper
Publisher: North American Business Press
This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue.