JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Leadership Presence at Work: A Practice – Oriented Framework
Author(s): Charles D. Kerns
Citation: Charles D. Kerns, (2019) "Leadership Presence at Work: A Practice – Oriented Framework," Journal of Marketing Development and Competitiveness, Vol. 13, Iss. 3, pp. 91-109
Aricle Type: Research paper
Publisher: North American Business Press
Leadership or executive presence can be a nebulous concept, making it difficult for leaders to understand and put into practice. When behaviorally defined and operationalized, presence can strengthen a leader’s personal brand equity, career competitiveness and organizational impact. After a brief review of some relevant literature, a four-phase practice-oriented framework is offered. This dynamic process helps a leader more fully understand and use leadership presence at work, including managing the relevant components. A leader profile which focuses on a set of eight behavioral practices for managing leadership presence is also provided, and some specific challenges associated with the process are considered.