JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
The Motivations on Travel Satisfaction and Destination Loyalty of Foreign Tourists in Mongolia Tourism
Author(s): Lung-Ming Tsai, Bayarmaa Sukhkhad
Citation: Lung-Ming Tsai, Bayarmaa Sukhkhad, (2018) "The Motivations on Travel Satisfaction and Destination Loyalty of Foreign Tourists in Mongolia Tourism," Journal of Marketing Development and Competitiveness, Vol. 12, Iss. 4, pp. 145-154
Article Type: Research paper
Publisher: North American Business Press
The tourism industry provides huge income to Mongolia. Tourists attracted by the wild nature, nomadic lifestyle and “Genghis khan” legendary. Most important motivation is “Naadam” which travelers can enjoy traditional activities. The industry expects 22,000 jobs created in 2025. The aim is to investigate the tourists’ effect of pull and push motivation toward travel satisfaction and destination loyalty. Pilot test conducted in June 2017, and formal test with 385 respondents conducted in November and December 2017. The questionnaire surveyed via online. As a result, push and pull motivation had effected the travel satisfaction directly, and to destination royalty positively indirectly.