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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS


Communication and Marketing: Toward a Responsive Ethical Framework


Author(s): Dorene Ciletti

Citation: Dorene Ciletti, (2014) "Communication and Marketing: Toward a Responsive Ethical Framework," Journal of Leadership, Accountability and Ethics, Vol. 14, Iss.4, pp 24-30

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Ethics in marketing, up to this point, has been largely prescriptive. Violations continue to garner headlines, and those engaged in violations find justification. This work extends the literature in marketing ethics by moving past prescription and exploring a responsive ethic. It looks to Levinas, considering acknowledgement of the other to provide an ethical marketing framework that is responsive.