JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

What Students Should Really Learn to Be Successful Crowdfunders

Author(s): Dale Jasinski, David Tomczyk, Steven Dunn

Citation: Dale Jasinski, David Tomczyk, Steven Dunn,(2017)"What Students Should Really Learn to Be Successful Crowdfunders," Journal of Higher Education Theory and Practice, Vol. 17, Iss. 1, pp. 58-73

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Crowdfunding is an increasingly important competency and we seek to determine the key skills a student needs in order to run a successful campaign. We conducted meta-analysis of the literature where we identified each skill or core concept identified as a key to running a successful campaign. Next, we created skill clusters—groups of similar skills that operate on a common theme. We then either correlated each of the skills in a skill cluster with a concept or construct used in entrepreneurial classes or business classes in general. We also provide a list of educator resources for teaching crowdfunding.