Journal of
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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Entrepreneurial Marketing: A Framework for Creating
Opportunity with Competitive Angles

Author(s): Michael J. Swenson, Gary K. Rhoads, David B. Whitlark

Citation: Michael J. Swenson, Gary K. Rhoads, David B. Whitlark, (2012) "Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles, Vol. 13, Iss. 1, pp. 47 - 52

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Recognizing market opportunities and then developing responsive marketing strategies and tactics are critical for any enterprise. Entrepreneurs, in particular, continually search for and seek to develop opportunities in the marketplace. We present a framework for opportunity recognition and marketing strategy development, designed to integrate marketing theory and practice.