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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

How Do Small Firms Survive Competition in China’s Emerging Air Purifier Industry?

Author(s): Chuanyin Xie

Citation: Xie Chuanyin, (2016)"How Do Small Firms Survive Competition in China’s Emerging Air Purifier Industry?," Journal of Applied Business and Economics, Vol. 18, Iss. 6, pp. 67-77

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study investigates small firms’ competitive strategy in the emerging air purifier industry in China. Based on archival and interview data, I argue that small firms may not avoid competition with large firms in both mainstream and niche markets, but they are likely to be accommodated by large firms. To survive, small firms are challenged more by the demand side than the competition side. It would be more helpful if they target the niche markets because these markets offer favorable conditions for them to reduce the negative impact of a major weakness they possess: the unknown brand. The study provides implications for a key question in the small business literature: whether small firms should be in large firms’ territory and compete with them.