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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


The Business Intelligence and Its Influence on Decision Making



Author(s): Andrés R. Negro, Ron Mesia

Citation: Andrés R. Negro, Ron Mesia, (2020) "The Business Intelligence and Its Influence on Decision Making," Journal of Applied Business and Economics, Vol. 22, Iss.2,  pp. 147-157

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

Nowadays, organizations seek to be within the framework of the fourth industrial revolution and build the competitive pillars of today's business based on a different value proposition that satisfies customer needs based on business intelligence. The purpose of this paper is to share an author's review based on diverse points of view whose convergence focuses on the importance of internal and external data collection, which after an evaluation and validation process, becomes specialized information that is integrated as knowledge and influence in decision making.